How to optimize your Google My Business in 2023

Similar to your website, Google My Business profile management is essential for success and requires you to continually review and optimise it for success.

Highlights

• Google My Business is a listing platform provided by Google, for business owners to create or claim a listing of their business.
• The purpose of a GMB profile is to add business information, have your business show up on Google Maps, provide important information to searchers, and receive business reviews.
• With a properly optimized Google My Business Profile, you can obtain better rankings and improve your local SEO.

4 Ways To Optimize Your Google My Business
1.Review your NAP information (Name, Address and Phone Number):

1. First, review your business name. Is it listed correctly? Is it consistent with other platforms like Yelp? Does it match the name listed on your physical location? If the answer is no to any of these, you need to update your business name.
2. Second, review your address. For example, is Street listed as Drive? Are you missing a building number? If you recognize any mistakes, update the information here. Don’t forget to check your social media platforms too, for added SEO benefit. Having the address correctly listed will allow your business to show up in Google Map search results pages
3. Lastly, review your phone number. Make sure everything is correct and you’re using your business’s primary number.

2.Add your business description and category

1. Add a brief description about the founding of your business, your values, the services you provide, and the areas you serve.
2. It’s very important to add the cities/areas you serve as it sends a signal to Google to rank your business for those terms in that area.
3. You also want to select the best business category for your business. If you’re a dentist, be sure to select a Dental Clinic as your category.

3.Always respond to customer reviews

1. At first, your reviews are listed by the most recent ones. Click on “Haven’t Replied” so that you can see which reviews haven’t received replies.
2. From here, reply to all reviews that are listed. That means the good and the bad reviews. In your responses, address any relevant information to the reviewer.
3. BONUS: Sprinkle in relevant keywords whenever possible. The more times a word appears on your profile, the more likely you can rank for that term.

4.Upload photos of your business

1. Have you uploaded your logo? Logos 250×250 pixels are the best size to use.
2. Have you uploaded a cover photo? You can use Google My Business to crop the image in your browser or use a tool like Canva to size your image to 1024 x 576 pixels.
3. Lastly, upload any relevant photos of your business. Be sure to include the front of your business, photos of the inside of your business, staff, and a variety of other relevant photos to prompt engagement.

Wrap up

With a properly optimized Google My Business Profile, you can obtain better rankings and improve your local SEO. With the correct service areas, a good address, all of your services and products, and customer reviews, you’ll be outranking your competitors in no time.
This leads to more customers for your business and a better website and GMB rankings, which helps build your domain’s authority.